A New Look for Kiplinger’s Personal Finance
News from Kiplinger Personal Finance:

Thanks to the oddities of magazine journalism, this issue is dated March even though it went to press in January. So for us, this is a new year—and a new look, as you can see by the photos in this issue. We’ve updated the pictures of our columnists to help convey the personalities of the people you enjoy reading—not just through their words but their body language as well. “This is a high-energy crowd, and we wanted to capture that,” says art director Stacie Harrison.

The photo shoot was a major undertaking because it also included our colleagues who write for our Web site—51 people in all. (You can see their photos on Kiplinger.com, which also has a fresh new look.) We converted our main conference room into a studio, trundled in racks for clothing, and set up two backgrounds chosen by photo director Wendy Tiefenbacher and photographer Lise Metzger for their “fresh, modern feel.”



Lise, who has worked with Kipl…………… continues on Kiplinger Personal Finance

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Personal Finance: Super spending on Super Bowl Sunday
News from Chattanooga Times Free Press:

Proponents of campaign finance reform have noted with alarm that the 2012 presidential election cycle was the costliest ever. Estimates by the Federal Election Commission place total expenditures by candidates, parties and political action committees at $ 7 billion, a truly phenomenal sum. A little more, it turns out, than half as much as we spent on this year’s Super Bowl.

The annual contest to crown the NFL champion is truly a spectacle of American commerce. According to a survey by the National Retail Federation, fans, gamblers and advertisers will have spent over $ 12 billion on the big game by the time the gladiators return home. That translates into $ 82 per U.S. consumer, on average. From food to suds to big-screen televisions, the economic impact of the Super Bowl is, well, super.

Advertisers are willing to pay dearly for access to the largest captive audience of the year. TV ad rates have recovered sharply from their slump during the financial crisis, as marketers plunked down $ 3.8 million per 30 second spot to get their message in front of 210 million eyeballs glued to the tube. Meanwhile, even the bookies in Vegas were cashing in, expected to take $ 95 million in legal bets on the contest. Illegal bets may approach the same total.

The eco…………… continues on Chattanooga Times Free Press

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